Happy Holidays to all Femme Fashion Forward readers! I decided to dedicate this post to the holiday season, and admittedly, primarily Christmas. I thought it would be interesting to compare holiday covers for Vogue and Harper’s Baza(a)z throughout the FFF timeline (1880-1930), and inevitably, the seasonal messages that were shown for December on major fashion magazine covers during this period were geared towards the celebration of Christmas if a specific holiday was mentioned.
Vogue and Harper’s Baza(a)r would also specifically publish additional “Christmas Gift” or “Christmas” editions around December. For Vogue readers around 1911, an extra $0.25 could purchase this special gift guide that “Let Vogue do your Christmas Shopping,” as their ads proclaimed. Acting as a catalog, Vogue selected fashionable items from “the leading shops of New York,” and would deliver them to the reader as selected with no extra charge for delivery. A foreshadowing of Amazon Prime? Not to be outdone, Harper’s Bazaar offered a similar holiday guide issue and gift ordering service.
I hope in analyzing the stylistic details of these covers from Vogue and Harper’s Bazaar (and Bazar) there is something interesting for all to take away regardless of personal holiday celebrations, in terms of insight into the art world and society at large. Overall, I think you’ll enjoy the following fashion magazine covers for the month of December!
This month I am highlighting the invention of a new product in the 19th century. Have you ever used the term mackintosh to describe a coat? I’ve used the term myself and was curious about the origins.
In this case, the product is actually mackintosh fabric which would be used in constructing the coat, although today the term is often synonymous with raincoat. The fabric is rubber coated and prevents rain water from penetrating its surface. In the Journal of Education in 1907, contributor R. W. Wallace wrote,
“If Charles Goodyear – the father of the rubber industry in America – could visit one of the great rubber factories of the country to-day, he would be astounded at the phenomenal development of the industry […]. To so many uses is rubber put to-day, that the standing problem in the business world on both sides of the Atlantic is how to get enough of the raw material to meet the ever-enlarging demand for rubber goods. There are indispensable to modern life in a thousand ways, contributing to its protection and comfort in more forms than one could easily catalog.”
One of the earliest queens of the silent screen, Theda Bara dominated the moving pictures through the mid and late 19-teens. The turning point for Bara, James Card, film historian, believed was her portrayal of a vampire seductress in A Fool There Was in 1915. This was Bara’s second film (in her first, The Stain, she played a bit part) and would begin a torrent of similar roles. This is also luckily one of her few surviving films, as most were destroyed during a Fox film vault explosion in 1937. In Card’s book, Seductive Cinema: The Art of Silent Film, he noted Bara was not the first to introduce female vampires to the silver screen, but she is probably the actress best remembered for this. The Vampire (1910), among a few other films, showcased a female vampire in various forms but Bara made such an impression that many often confuse her as the first. Bara’s name has now become synonymous with the term vamp.
Fashion week in NYC wrapped up a couple of weeks ago on Sept. 14, London ended its shows last week, followed by Milan, and Paris Fashion Week ends this Tuesday, Oct. 2. Fashion week has become systematized with a specific calendar of designers showing in different cities at different times so that buyers and influencers can potentially go to the maximum number of shows and prepare for the coming season. Granted, this system has become less centralized in recent years, but for the most part, high-end designers will follow this time-tested formula for showcasing their work. This had me thinking about the origins of the fashion show and how it became such an organized mechanism.
In my research, I concentrate on the first locations used to show designs with live models in the early 1900s-19-teens, both the cities and specific place or event, who was modeling the clothing, and the perception of this evolving business scheme. In the early 1900s, the idea to show clothing on a living person had taken off and was more than just a one-off by a few trailblazing designers. Yet, it was still so new and not yet formulated into the system we recognize today.
The Museum at FIT’s latest history gallery exhibit focuses on unfinished and “imperfect” works of fashion in Fashion Unraveled. This exhibit opened May 25, 2018 and will be open until November 17, 2018.
In this post I highlight some pieces that relate to the Femme Fashion Forward (1880-1930) timeline. The exhibit was broken down into 5 main themes: Mended and Altered, Unfinished, Repurposed, Behind the Seams, and Distressed and Deconstructed. I’ve chosen pieces found in each of these themes, except for Distressed and Deconstructed because most of those objects were from a later date. The exhibit challenges the idea that clothing that has been altered or changed in some way decreases in value, and argues, in many cases, this will add a historic importance to a museum’s collection and can be embraced by modern designers. This blog post does not focus on more recent interpretations of this idea, so you’ll have to head to the Museum to see those particular examples, but I think you’ll enjoy the incredible fashion pieces I’ve selected below from the 1890s and 1920s!
Mended and Altered
These stockings have been darned as the toes and heels became worn, and this was a common practice to preserve the life of such a well worn, luxury item. The Museum notes, however, that this occurred less frequently as the 20th century progressed because ready-made stockings became more available and were inexpensive enough to be treated as a disposable piece of clothing. Soon stockings would be made of a cheaper imitation silk, like rayon and nylon.
Socks and stockings have continued to be viewed as disposable today to the point where it would be highly unusual for someone to darn the holes in the toes of their socks instead of throwing them away. Mending in general is much less common in 2018. Not just for socks, but if a T-shirt or some other clothing item has a hole, many times we’ll toss it before considering repairing the piece ourselves. Some food for thought on how this shift in mind set has changed throughout the 20th century!